**This Company Will Use AI to Develop Healthier Ice Cream**
*By Dwaipayan Roy | Sep 23, 2025, 08:01 PM*
Magnum Ice Cream Company, which is set to go public this November, has announced an exciting new partnership with Chilean start-up NotCo. This collaboration will leverage NotCo’s cutting-edge artificial intelligence (AI) technology to reformulate Magnum’s existing products and develop innovative new offerings.
**A Focus on Sustainability and Consumer Preferences**
Zbigniew Lewicki, Chief Research, Design and Innovation Officer at Magnum, explained that this initiative is part of the company’s broader effort to create more sustainable ice cream options while effectively managing rising commodity costs. “Consumers want to indulge but are also looking for smaller portions and more sustainable products,” Lewicki noted, highlighting a growing trend towards mindful consumption.
Through this partnership, Magnum aims to use AI to analyze and optimize calorie content in their ice creams, along with expanding their range of plant-based products to offer healthier alternatives.
**NotCo’s AI Technology in the Food Industry**
NotCo’s AI technology has already been embraced by several leading consumer goods companies, including Magnum’s well-known brands such as Ben & Jerry’s and Cornetto. Matias Muchnick, CEO of NotCo, shared that major food manufacturers are increasingly relying on their AI solutions to quickly adapt to evolving consumer tastes. This shift is particularly influenced by movements like Make America Healthy Again and the escalating costs of raw ingredients like cocoa.
**Expanding AI Applications in Food Innovation**
Beyond ice cream, NotCo’s AI is helping companies identify substitutes for artificial colors, reduce sugar contents, and discover new flavors. The company has previously collaborated with food giant Kraft Heinz to develop plant-based versions of macaroni and cheese, cheese singles, and mayonnaise.
This growing trend underscores how food industry leaders are turning to AI technology not just to innovate but to reformulate their products in response to consumer demand for healthier, sustainable options.
With the upcoming IPO and this strategic partnership, Magnum Ice Cream Company is positioning itself at the forefront of the AI-driven transformation in the food sector.
https://www.newsbytesapp.com/news/business/magnum-ice-cream-company-announces-it-will-use-ai/story
