Tournaments like the Creator Classic have allowed the PGA Tour to offer social media icons a unique platform within traditional golf.
By integrating popular online personalities into established golf events, the PGA Tour bridges the gap between digital audiences and the sport’s longstanding fanbase. This approach not only broadens golf’s appeal but also introduces fresh energy and engagement to the game.
https://www.sportskeeda.com/golf/news-pga-tour-s-austin-event-gets-title-sponsor-plans-new-fall-event-also-come-light