Maddock Films’ latest supernatural thriller, *Thamma*, starring Ayushmann Khurrana and Rashmika Mandanna, offers audiences a cinematic experience unlike any other. In collaboration with AI infrastructure startup Flam, the film features India’s first 3D Mixed-Reality (MR) experience, transforming conventional film promotions into an interactive, story-driven engagement.
**India’s First 3D Mixed-Reality Experience with *Thamma***
Flam and Maddock Films have teamed up to bring India’s first-ever 3D mixed-reality experience to *Thamma*. Fans can now immerse themselves in the dark and mysterious world of the film by simply scanning movie posters, merchandise, or digital creatives.
The MR experience allows users to explore the supernatural universe of *Thamma*, interact with its enigmatic characters, and engage with cinematic moments—all through their smartphones.
**Bringing Storytelling to Life**
Karthik K Raman, Chief Marketing Officer at Flam, expressed, “Entertainment marketing is evolving from static visuals into fully interactive worlds. With *Thamma*, our goal was to merge storytelling with audience engagement, creating experiences that audiences don’t just watch, but step inside. This collaboration reimagines cinema promotion, turning everyday touchpoints into a gateway to the film’s supernatural universe.”
A Maddock Films spokesperson added, “We’ve always believed in pushing the boundaries of storytelling. Partnering with Flam allowed us to extend *Thamma*’s world beyond the screen, giving audiences a chance to live the story, not just watch it.”
**Where and How to Experience the MR**
The immersive experience will be available across multiple touchpoints:
– **Immersive Posters & Merchandise:** By scanning movie posters, standees, and merchandise, users can unlock a vampire-world 3D MR experience.
– **Mixed-Reality Engagement:** A single scan or link transports audiences into a 3D world filled with vampires, supernatural creatures, and cinematic moments inspired by *Thamma*.
– **Mobile-First Accessibility:** The MR experience is designed to work seamlessly across social platforms, print materials, and on-ground activations.
**Redefining Film Marketing in India**
This campaign demonstrates how mixed-reality technology is revolutionizing film marketing in India, creating deeper connections between audiences and cinematic narratives.
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**Also Read:**
– [Thamma’s music director Sachin Sanghvi accused of sexual harassment, released on bail: Report]
– [Thamma Box Office Collection]
– [Thamma Movie Review]
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