Day: October 24, 2025

EntertainmentmediaTechnology

Flam and Maddock Films bring India’s FIRST 3D mixed-reality experience to Thamma

Maddock Films’ latest supernatural thriller Thamma, starring Ayushmann Khurrana and Rashmika Mandanna, has offered audiences a cinematic experience unlike any other. In collaboration with AI infrastructure startup Flam, the film will feature India’s first 3D Mixed-Reality (MR) experience, transforming conventional film promotions into an interactive, story-driven engagement. Fans can now immerse themselves in the dark and mysterious world of Thamma by simply scanning movie posters, merchandise, or digital creatives. The MR experience allows users to explore the supernatural universe of the film, interact with its enigmatic characters, and engage with cinematic moments-all through their smartphones. Karthik K Raman, Chief Marketing Officer at Flam, said, “Entertainment marketing is evolving from static visuals into fully interactive worlds. With Thamma, our goal was to merge storytelling with audience engagement, creating experiences that audiences don’t just watch, but step inside. This collaboration reimagines cinema promotion, turning everyday touchpoints into a gateway to the film’s supernatural universe.”A Maddock Films spokesperson added, “We’ve always believed in pushing the boundaries of storytelling. Partnering with Flam allowed us to extend Thamma’s world beyond the screen, giving audiences a chance to live the story, not just watch it.”The experience will be available across multiple touchpoints: Immersive Posters & Merchandise: Scan movie posters, standees, and merchandise to unlock a vampire-world 3D MR experience. Mixed-Reality Engagement: A single scan or link transports audiences into a 3D world of vampires, supernatural creatures, and cinematic moments inspired by Thamma. Mobile-First Accessibility: The MR experience is designed to work seamlessly across social platforms, print, and on-ground activations. The campaign demonstrates how MR technology is redefining film marketing in India, creating deeper connections between audiences and cinematic narratives. Also Read: Thamma’s music director Sachin Sanghvi accused of sexual harassment, released on bail: Report.

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Entertainmentlawmedia

Thamma’s music director Sachin Sanghvi accused of sexual harassment, released on bail: Report

Maddock Films’ latest release Thamma has been making waves at the box office, but the film has recently found itself in the headlines for reasons far removed from its success. Sachin Sanghvi, the music director of the film and one half of the composer duo Sachin-Jigar, has been accused of sexual harassment by a 29-year-old woman.According to a report by India Today, the complainant alleged that Sanghvi sexually assaulted her after promising her a role in a music video and even marriage. Following the filing of an FIR, Sachin was taken into custody but was subsequently released on bail.In a statement to the media, Sanghvi’s lawyer, Aditya Mithe, called the allegations “absolutely baseless and unsubstantiated” and added that his client’s detention was “illegal.” He further stated, “There are absolutely no merits to the case. We intend to defend all allegations fully and unequivocally.”Sachin himself has not yet commented publicly on the matter, and his Instagram account, @soulfulsachin, has been deactivated. However, the official account of the duo, Sachin-Jigar, remains active.This is not the first time a Maddock Films project has been caught in a similar controversy. Last year, during the successful run of Stree 2, choreographer Jani Master (real name Shaik Jani Basha), who worked on the song Aaj Ki Raat, was accused of sexual assault by a former assistant choreographer. The victim, who was 21 at the time of filing, alleged that she had faced harassment and assault from Jani Master over six years, beginning when she was a minor.Following her complaint, Jani Master was arrested by Cyberabad police in Goa on September 19, 2024, under relevant sections of the Indian Penal Code and the Protection of Children from Sexual Offences (POCSO) Act. He later confessed to the assault and was granted regular bail by the Telangana High Court on October 24, 2024, with conditions to cooperate with the investigation and not contact the victim.Also Read: Rashmika Mandanna secretly watches Thamma in a theatre; shares emotional note about audience reactions

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BusinessfinancePolitics

Ripple, Tether and Coinbase Fund Trump’s $300M White House Ballroom

TLDR Crypto firms fund Trump’s $300M ballroom, merging politics and blockchain. Ripple, Tether, and Coinbase drive crypto’s biggest political play yet. Trump’s ballroom gets a crypto boost from top blockchain donors. Ripple, Tether, and Coinbase stake political ground with Trump funding. Crypto enters the White House as major donors fund Trump’s expansion. A wave of [.] The post Ripple, Tether and Coinbase Fund Trump’s $300M White House Ballroom appeared first on CoinCentral.

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