A public notice published on November 7, 2025, in Komal Nahta’s *Film Information* has confirmed that Jai Ho Media LLP has officially acquired the exclusive, perpetual, and worldwide rights to the upcoming Hindi film *100%*, starring John Abraham, Riteish Deshmukh, and others.
The film is directed by Sajid Khan and written by Aakash Kaushik, Madhur Sharma, and Rohan Shankar. This acquisition grants Jai Ho Media LLP an extensive range of rights, making it the sole owner of the film’s global intellectual property.
### Is Sajid Khan’s John Abraham-Riteish Deshmukh Starrer *100%* Gearing Up for Revival?
The new public notice has sparked speculation about the long-delayed comedy. According to the notice issued through ANM Global Inc., Advocates & Solicitors, the deal confers ownership of all intellectual property rights and underlying works related to the film to Jai Ho Media LLP. This includes the rights to produce sequels, remakes, spin-offs, or any other derivative projects based on *100%*.
The notice further specifies the inclusion of Linear Broadcast Rights, covering TV, satellite, cable, DTH, IPTV, and other transmission mediums, as well as Non-Linear Video-on-Demand Rights like AVOD, SVOD, TVOD, and digital streaming formats.
Beyond screen exhibition, Jai Ho Media LLP now holds transport and commercial rights for exhibition on air, ships, railways, and in hotels. The acquisition also includes music, dubbing, and subtitling rights across all global languages. Syndication, background scores, lyrics, and ancillary or residual rights—potentially arising through any future technological formats or platforms—are also covered, effectively securing complete control over every possible mode of distribution and exploitation worldwide.
The public notice invites any person or entity claiming ownership or rights to the film to come forward with documented proof within 15 days of publication. After this period, no claims will be entertained, ensuring Jai Ho Media LLP’s unchallenged title over the film’s rights.
With this acquisition, Jai Ho Media LLP now fully controls the commercial, creative, and digital exploitation of *100%* “throughout the territory of the whole world, universe, [and] planets including India,” as humorously worded in the notice. This formal declaration reinforces the studio’s legal position ahead of the film’s release and aims to eliminate any potential disputes surrounding ownership or revenue sharing.
### Background and Production Details
*100%* was originally announced on August 29, 2022, with plans for a Diwali 2023 release. The film was to star John Abraham, Riteish Deshmukh, Nora Fatehi, and Shehnaaz Gill. As per the 2022 announcement video, the comic caper was to be produced by Bhushan Kumar and Krishan Kumar of T-Series and Amar Butala of GBA Media.
However, Amar Butala—who also owns Jai Ho Media LLP—has now taken over the film as the sole producer. Amar Butala has previously produced notable projects such as *Mission Majnu* (2023) starring Sidharth Malhotra and Rashmika Mandanna, and co-produced several hit films like *Bajrangi Bhaijaan* (2015), *Hero* (2015), *Tubelight* (2017), *Love Sonia* (2018), *Total Dhamaal* (2019), *Kesari* (2019), and *Mission Mangal* (2019).
Interestingly, Butala was also set to produce a Shahid Kapoor-starrer named *Bull*, based on the 1988 Operation Cactus, but the project was eventually shelved.
### What Lies Ahead for *100%*?
The public notice mentions that *100%*’s “current star cast” comprises John Abraham, Riteish Deshmukh, and others. It remains to be seen whether the film will proceed with this same cast or undergo changes before going on floors. The project’s next steps, including a revised production timeline, are expected to be announced soon.
When contacted by Bollywood Hungama, both Amar Butala and Sajid Khan were unavailable for comment.
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