Have you heard about the podcasting dogs? A few months ago, the Montreal-based social app DogPack started posting AI-generated videos on Instagram featuring a pair of dogs cracking jokes on a podcast about their owners and other breeds.
An example of their humor: “She says it’s rude to beg at the table, bro. She went on a second date just to get a free dinner.”
Originally, the idea was to encourage people to download DogPack, an app that connects dog owners. However, the canine caper quickly took on a life of its own. The duo has now amassed more than 1 million followers on Instagram and TikTok, and even signed with talent agency giant WME, which will help expand the brand.
Sylvie Rabineau, cohead of WME’s Literary Media department, shared that the dog-loving group was “enchanted” by DogPack’s content. WME sees an opportunity to grow the venture across television, branding, licensing and merchandising, and philanthropy.
Dov Punski, one of the four brothers behind the company, explained that they experimented with various types of AI-generated videos, though not all resonated well. The so-called “Pawdcast” struck a chord with audiences.
“People don’t like to feel like they’re being tricked,” Punski said. “This is obviously not real. We’re not trying to trick anyone; we’re just trying to give people entertainment.”
The podcast’s popularity has also fueled momentum for the DogPack app, which now boasts 2 million users across 20 countries. The success of the videos convinced the team to build a business around their virtual canine stars, Goldie and Frenchie.
Beyond humor, the pair have expanded into promoting good causes, like promoting dog rescues and misunderstood breeds. “Our tear-jerkers do best right now,” Punski noted.
They occasionally feature real-life dog influencers, such as Tucker the Golden Retriever, in cross-promotional appearances. Looking ahead, the team plans to create longer videos — between 10 to 20 minutes — and even envisions Goldie and Frenchie starring in their own TV series on a platform like Netflix.
“We’re very confident,” Punski said.
### How They Create the Videos
The DogPack creators use Google Veo 3 for video production. They input a prompt containing a script along with a step-by-step action description, usually running a few hundred words. Veo can only generate videos up to eight seconds long, so producing podcast episodes that last a couple of minutes involves stitching together several short clips using an editing tool.
### The AI Debate in Content Creation
Independent online creators generally haven’t faced the same cultural stigma around AI as seen in Hollywood, where unions have pushed for limits on studio use of the technology. Still, some creators share Hollywood’s skepticism. For example, top YouTuber MrBeast recently expressed concerns that competing with AI-generated content could become difficult for human creators.
Punski emphasized that while DogPack uses AI in its production process, all concepts and lines come from real, dog-loving people.
“Our talking dogs and podcast worlds are clearly fantastical, created to entertain, not mislead,” he explained. “AI helps us bring those imaginative ideas to life faster and at scale, while we stay in full control of the tone, authenticity, and warmth that define DogPack.”
### Public Attitudes Toward AI
The public holds mixed opinions about AI, especially regarding its impact on human skills and creativity. An October YouGov survey found that 64% of people were comfortable with AI being used to translate subtitles into other languages, but 65% opposed AI characters replacing human actors. The survey did not, however, address AI talking dogs!
There is likely little risk of DogPack fooling anyone — although sometimes people in the comment sections start to believe the dogs are real.
“Sometimes people say, ‘What do you mean, they’re AI?’” Punski shared. “They say, ‘I never thought I’d cry about an AI dog.’”
DogPack’s blend of humor, heart, and AI technology has captured the imagination of dog lovers worldwide, proving that even virtual pups can leave a real paw print on the entertainment landscape.
https://www.businessinsider.com/ai-dog-podcasters-dogpack-sign-with-talent-giant-wme-2025-10
