Ford is currently debating whether to discontinue the all-electric version of its bestselling F-150 pickup—a move that would mark a sharp reversal in the U.S. electric vehicle market.
People familiar with internal discussions have told The Wall Street Journal that executives are assessing whether the F-150 Lightning still fits into the company’s broader strategy. This reconsideration comes amid shifting market dynamics and evolving consumer preferences.
The decision to possibly phase out the electric F-150 would be significant, given the model’s role as a flagship vehicle in Ford’s push towards electrification. It also reflects the challenges automakers face in balancing production costs, supply chain issues, and demand for electric trucks.
Further details about the outcome of Ford’s deliberations have yet to be disclosed. Nonetheless, the situation highlights the complex landscape of the U.S. EV market as legacy automakers navigate the transition from traditional internal combustion engines to electric powertrains.
https://www.techspot.com/news/110175-ford-weighs-ending-f-150-lightning-ev-market.html
