IRWINDALE, Calif., Dec. 09, 2025 – The 137th Rose Parade® will feature familiar “faces” and welcome a number of new ones when communities, companies and organizations once again sponsor floats to entertain and amaze the public on January 1, 2026. Fiesta Productions, in partnership with the San Francisco Travel Association, will host a rare sneak peek at their incredible float entries on December 17, 2025. Members of the media, special decorators and key people representing each float under construction are invited to add their personal touch to these spectacular designs, all embodying the 2026 Rose Parade theme “The Magic in Teamwork!”
Special Invited Guests
– Mark Leavens, 2026 Pasadena Tournament of Roses President
– Terry Madigan, Executive Vice President, Pasadena Tournament of Roses
– Pam Knapp, 2027 President & Treasurer, Pasadena Tournament of Roses
– Craig Washington, 2028 President & Secretary, Pasadena Tournament of Roses
– Serena Hui Guo, 2029 President & 2026 Rose Queen
Other invited officials and dignitaries include the mayors and police chiefs of Pasadena and Irwindale, as well as representatives from the California Highway Patrol and the Los Angeles County Sheriff’s Department.
A Celebration of Teamwork
The team at Fiesta Productions knows the importance of teamwork. They pride themselves on helping clients celebrate special moments and achievements—while recognizing the contributions of every team member and the hundreds of volunteers who devote thousands of hours to decorate every inch of each float.
2026 Float Lineup by Fiesta Productions
• City of Torrance – “Together in Harmony”
• 70th annual entry
• Theme chosen through a citywide high school competition
• Hundreds of residents volunteering December 26–31
“Torrance’s unique ‘hometown’ spirit and community pride continue to thrive because of continuing traditions like our participation in the Rose Parade®,” said Roseanne Villalobos, President of the Torrance Rose Float Association.
• San Francisco Travel Association – “Believe in San Francisco”
• Over 50,000 individual blooms
• 14 out-walkers celebrating local sports teams
“The Rose Parade® offers an unparalleled opportunity to showcase San Francisco’s stunning landmarks, vibrant culture and spirit of innovation,” said Anna Marie Presutti, President & CEO of the San Francisco Travel Association.
• America250 – “Soaring Onward Together”
• Debut appearance in the Rose Parade®
• Spectacular floral display with animatronic bald eagles
• Over 1,000 volunteer decorating hours
“Our appearance in the Rose Parade® is one of several powerful ways America250 will ring in 2026,” said the U.S. Semiquincentennial Commission. “Soaring Onward Together reflects our mission to educate, unite and engage Americans across all 56 states and territories.”
“Our entry will tower three stories above the street, with the most sophisticated animatronics ever used on a Rose Parade® float,” said Mike Abboud, CEO and Creative Director of Fiesta Productions. “We look forward to kicking off the decorating process with members of the Tournament of Roses, city officials, special guests and the media.”
Stay tuned for updates and prepare to be amazed by the imagination and creativity of Fiesta Productions along Colorado Boulevard on January 1, 2026!
About Fiesta Productions, Inc.
Fiesta Productions is an award-winning creative design and production company specializing in organic and floral-focused installations and parade floats. Known for seamless execution, Fiesta Productions’ work is fueled by passion, creativity and attention to detail. Learn more at fiestaproductions.com.
About San Francisco Travel
San Francisco Travel is the official destination marketing organization for the City and County of San Francisco. Attracting over 23 million visitors annually, the city ranks among the top tourism and meetings destinations in the U.S. In 2024, visitor-related spending contributed $9.26 billion to the local economy and supported nearly 62,000 jobs. For more information, visit sftravel.com or follow on Facebook: facebook.com/onlyinSF.
MEDIA EVENT
Date: December 17, 2025
Time: 10:30 a.m. – 12:00 p.m.
Location: Fiesta Productions Inc., 16016 Avenida Padilla, Suite A, Irwindale, CA 91702
Contact: Barbara Cocks, Fiesta Productions PR Representative
[email protected] | 626-826-0349
https://www.globenewswire.com/news-release/2025/12/10/3202871/0/en/The-Birth-of-a-Creative-Powerhouse.html
