Nintendo has announced that Doug Bowser, who has served as the president of Nintendo of America since 2019, will retire at the end of the year.
He will be succeeded by Devon Pritchard, the company’s executive vice president of sales, marketing & communications. Pritchard will become the first woman to hold the position of president of Nintendo of America.
Nintendo made the announcement regarding Bowser’s upcoming retirement in a filing on the company’s investor relations website. Bowser is set to officially retire on December 31, 2025. Devon Pritchard will assume the role of President of Nintendo of America on January 1, 2026.
Doug Bowser originally succeeded Reggie Fils-Aime in 2019 and has played a significant role in the company’s growth since then. Devon Pritchard has been with Nintendo since 2006 and has been serving as an active executive at the company since 2021.
Both Bowser and Pritchard provided statements on the news. Bowser reflected on his tenure, while Pritchard expressed gratitude for Bowser’s mentorship and spoke about her excitement for the new role.
https://www.shacknews.com/article/146115/doug-bowser-retiring-nintendo-of-america
