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BREAKING: Thamma, Ek Deewane Ki Deewaniyat and ALL other films to discontinue in Assam cinemas from October 31; to ONLY play Zubeen Garg’s final film, Roi Roi Binale; all set for a HISTORIC opening

Last month, the nation was plunged into grief following the untimely demise of the iconic singer and actor, Zubeen Garg. Now, his final on-screen appearance, Roi Roi Binale, is gearing up for a historic release this Friday, October 31. In an unprecedented tribute, every cinema hall across his home state of Assam will exclusively screen the film, suspending all other releases to honour their beloved legend. A trade source told Bollywood Hungama, “All the theatres in the North-eastern state will discontinue the holdover releases like Thamma, Ek Deewane Ki Deewaniyat, Kantara: A Legend Chapter 1, Demon Slayer: Kimetsu no Yaiba The Movie: Infinity Castle, Jolly LLB 3 and Regretting You from October 31. New releases like Baahubali: The Epic, Single Salma, The Taj Story, The Black Phone 2, Bugonia, Good Boy etc. will not be screened in any cinema of Assam. Each and every theatre in that state will only play Roi Roi Binale.”The advance booking for Roi Roi Binale has commenced and by Wednesday, almost all shows are sold out or nearly sold out. Shows begin as early as 6: 00 am in Assam’s capital, Guwahati. But in Tezpur, shows commence even before 6: 00 am. While SVF Cinemas in Tezpur will play the first show at 5: 45 am, Imp Cinemas’ first show is at 5: 20 am. TNZ Cinemas will play the first ever show in the whole of India at 5: 00 am. Outside of Assam, too, the response to the advance booking of Roi Roi Binale has been extraordinary. Even in places like Ahmedabad and Jaipur, its shows are fast-filling. The trade source further said, “The ticket sales of Roi Roi Binale in Assam is historic. Almost all shows over the weekend are full and shows of the weekdays are also filling fast. It seems like the film will break every record of all the films in the Assam circuit.”In Roi Roi Binale, Zubeen Garg plays a blind artist and it also stars Mousumi Alifa, Joy Kashyap, Achurjya Borpatra and others. The film is written by Zubeen Garg, and he was also one of its producers along with his wife, Garima Saikia Garg, and Shyamantak Gautam. Also Read: Ayushmann Khurrana on Thamma’s commercial success: “To see people enjoy and endorse my kind of cinema feels incredible”.

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EXCLUSIVE: Thamma vs Ek Deewane Ki Deewaniyat screen-sharing battle begins; makers of Ayushmann Khurrana-starrer demand ALL shows in single and two-screen cinemas

The much-anticipated Diwali releases, Thamma and Ek Deewane Ki Deewaniyat, are just days away, and the excitement across the trade, industry, and audiences is palpable. As with every major festive clash, the battle for screens has intensified. Bollywood Hungama has learned that the first round of this tussle between the distributors of both films has already begun. A trade source told Bollywood Hungama, “Thamma, starring Ayushmann Khurrana and Rashmika Mandanna, is being distributed by PVR Inox Pictures. Its distributor-partner in the Mumbai circuit, August Entertainment, has sent a mail to cinemas in the territory informing them about their screen-sharing requirements. They have asked for all shows in single-screen cinemas and two screen theatres. They have also asked for 12 shows in three-screen multiplexes; it means 100% showcasing in two of the three screens and a show or two in the third screen as well.”The mail from August Entertainment further states that they want 15 shows of Thamma in four-screen theatres, 18 shows in five-screen cinemas, 21 shows in six-screen multiplexes, 24 shows in seven-screen multiplexes, 27 shows in eight-screen multiplexes, 30 shows in nine-screen plexes and 33 shows in 10-screen theatres. It’s important to note that this move has come directly from August Entertainment, which is handling the release of Thamma in the Mumbai circuit. How distributors in other regions respond, and whether they follow suit with similar demands, remains to be seen. Nevertheless, the exhibitors have expressed reservations. An exhibitor told us, “We would definitely want to show Thamma as it looks exciting. But single-screen cinemas should also be given a chance to play Ek Deewane Ki Deewaniyat. In fact, it’s the single-screen theatres where the Harshvardhan Rane-film can score big time. And let’s not forget that the Marathi film Premachi Goshta 2 and the Gujarati film Chaniya Toli are also up for release this Diwali. Some cinemas would want to accommodate it as well. Hence, we hope a solution can be found.”Another exhibitor remarked, “The mail from August Entertainment mentions that the rule exists only for non-PVR, non-Inox and non-Cinepolis cinemas. We feel it’s not fair and it should be uniform for all cinemas.”Meanwhile, a trade expert commented, “Just a few weeks ago, we saw what happened during the Kantara: A Legend Chapter 1 vs Sunny Sanskari Ki Tulsi Kumari clash. At that time, the makers of the former asked for 100% shows in single-screen, two-screen and three-screen cinemas. Even in theatres with four screens and more, they asked for nearly 80-90% of showcasing. At least, the distributors are reasonable in the case of Thamma.”Also Read: Ayushmann Khurrana flashes fake vampire teeth as he and Rashmika Mandanna promote Thamma in Delhi.